What Is a Sample Sale? Everything Brides Need to Know

When you hear the words “bridal sample sale,” you might imagine incredible discounts, beautiful designer gowns, and a chance to find your dream dress for less. That’s exactly what you’ll experience at Roselily Bridal’s White Friday Sample Sale on November 28th, 2025. It’s our biggest event of the year, and if you’re a bride searching for a stunning gown at an unbeatable price, this is the perfect time to shop.

What Is a Bridal Sample Sale?

A bridal sample sale is a special event where bridal boutiques sell their floor sample gowns at deeply discounted prices. These are the dresses that brides try on in-store, and they are typically in beautiful condition. At Roselily Bridal, our sample sales feature designer gowns marked down anywhere from $45 to $1,499, giving brides the chance to take home a luxury gown at a fraction of the original cost.

Since bridal designers release new collections each year, our shop needs to make space for upcoming styles. This means brides get access to gorgeous designer pieces that are ready to take home the same day.

Why Shop a Sample Sale?

A sample sale is the best opportunity for brides who want a designer look without the wait or the high price tag. Because the gowns are sold off the rack, you can say “yes” to your dress and bring it home immediately. This makes sample sales especially perfect for brides with shorter timelines, destination weddings, or those who simply love a great deal.

At Roselily Bridal, our White Friday Sample Sale is more than just a sale, it’s a celebration. Brides can expect one-hour private appointments with our expert stylists who will help you find the gown that makes you feel beautiful, confident, and completely yourself.

What to Expect at the White Friday Sample Sale

Our White Friday Sample Sale will take place on Friday, November 28th, 2025, from 8 a.m. to 8 p.m. Appointments are required to give each bride a personalized experience.

Each appointment is one hour long, and every bride may bring up to three guests to share in the excitement. You’ll find hundreds of designer gowns in a range of sizes and styles, with prices starting at just $45 and going up to $1,499.

Spots fill up quickly every year, so we encourage brides to book early to secure their preferred time. Once a gown is sold, it’s gone and these deals are available for one day only.

Tips for Shopping the Sale

Come prepared. Have your inspiration photos and budget ready, and wear nude undergarments for the best fit.

Be open-minded. You may fall in love with a gown you never expected to choose.

Act quickly. Since each gown is unique, if you find “the one,” don’t wait, it won’t be here long.

Bring support. Choose one or two trusted guests who will help you feel confident in your decision. Three is the max amount of guests you are allowed to have tag along since this is going to be a busy day!

Why Brides Love It

There’s something unforgettable about finding your dream dress and knowing you got an amazing deal. Our brides love the thrill of the hunt and the joy of walking out with their gown the very same day. Many of our past brides have found one-of-a-kind gowns, discontinued designs, or pieces that have only been gently tried on, all for a price that feels just as special as the dress itself.